MIXED MARTIAL ARTS 
                        NOTEBOOK
                        By David A. Avila
                        MSNBC contributor
                        
                        Updated: 7:00 a.m. PT July 12, 2007
                        
                          
                        Every neighborhood has a person who 
                        just plain loves to fight.
                        There’s no rhyme or reason.
                        It can be the ice cream man, the 
                        smallest kid on the block, or the football player who 
                        lifted weights all through high school and feels what 
                        better use for the extra muscles than fighting another 
                        person inside a ring or cage.
                        American heavyweight fighter, here’s 
                        your chance.
                        New Era Fighting offers the regular guy 
                        on the street and all interested mixed martial arts 
                        fighters to register for “the World’s Toughest Man 
                        Competition” on Wednesday, at the Quiet Cannon Country 
                        Club in Montebello, Calif. The actual fighting 
                        competition takes place July 19-20. 
                        One requirement: You must weigh 205 
                        pounds or more.
                        “We want to find the best fighters,” 
                        said Ron Kort, CEO for New Era Fighting. “Think of 
                        American Idol inside a ring.”
                        Fighters selected from the tryouts in 
                        Montebello will advance to another round, where they 
                        will fight each other in a tournament format, possibly 
                        in Las Vegas. NEF scouts will also be looking for 
                        fighters to sign for the new company.
                        MMA star Kimo Leopoldo, who will face 
                        the eventual winner of the final tournament for $1 
                        million, knows through experience that the fighter who 
                        emerges will have run through hell’s gauntlet.
                        “It’s going to take some luck and 
                        everything to be aligned perfectly for the guy who wins 
                        the ‘World’s Toughest Man’ contest,” said Leopoldo, who 
                        has captured many titles and championships. “The winner 
                        is probably going to be an unorthodox fighter who is 
                        strong and is a naturally gifted athlete. He’ll need to 
                        be in great shape cardio-wise ... and again, some luck 
                        and a winning spirit.”
                        Kort said several tournaments will be 
                        held ending in November or December. But that the date 
                        for the final has not been firmly established.
                        “We’ll have to see how the rest of the 
                        tournaments go,” Kort said.
                        NEF expects to see novice fighters with 
                        no experience and established fighters, whether they 
                        come from small promotions to large juggernauts like 
                        Ultimate Fighting Championship or International Fight 
                        League.
                        “We’re looking into established stars 
                        too,” said Kort, adding that anyone in MMA willing to 
                        negotiate is a target. “Fedor (Emelianenko) is a someone 
                        we’d like to speak with.”
                        Last year a similar tryout was held in 
                        Costa Mesa, Calif., with NEF signing more than a half 
                        dozen fighters. They’re looking for more.
                        More than 200 applicants have been 
                        received for the Montebello tryouts next week 
                        Participants will engage under 
                        California rules, but no elbows or knee hits will be 
                        allowed for safety purposes. Also, the participants will 
                        use training gloves. 
                        Kort says the tryouts at the Quiet 
                        Cannon will later be shown on television.
                        Montebello’s Jimmy “Bomb” Lopez, a 
                        self-described street thug, said he loves to fight and 
                        will be signing up for the tryouts.
                        “I’m always down for throwing down,” 
                        says Lopez, 29. “This is for me.”
                        Veteran fighter Leopoldo likes to see 
                        guys such as Lopez. 
                        “The winner of the ‘World’s Toughest 
                        Man’ contest, to beat me, will need to be ready to give 
                        or take and be as hungry as me,” Leopoldo said. “Age 
                        isn’t a factor in our sport. Look at Randy Couture. MMA 
                        athletes mature with age and if their bodies lose 
                        anything at all, better techniques through experience 
                        will more than make up for it.”
                        Registration on Wednesday begins at 5 
                        p.m. and ends at 10 p.m. For information go to www.newerafighting.com.
                        The public is invited to watch the 
                        tryouts on Thursday and Friday that begin at 5 p.m. and 
                        end at 10 p.m. Tickets are $20 for onlookers. For 
                        tickets or information, call (888) 963-9372.